Developing an effective marketing campaign is essential for your success as a real estate agent marketing, and if you are like most agents, you may be looking for the most-effective way to stretch the power of your advertising dollar. The Internet is one of the most powerful resources at your disposal, and it can be used inexpensively or even without cost in many ways to help you achieve your goals. One of the most effective strategies that you can implement with your future online efforts is to employ local SEO. With greater knowledge of SEO, or search engine optimization, you can boost your online results significantly.